Case Study
Bross Bagels
Comedy Content
Director : Charlie Parker
Anybody in Edinburgh could tell you what Bross Bagels is now, since the bagel empire exploded with popularity over the course of just 3 years.
We are happy to have played some part in it's successes through a viral video campaign, aimed at making audiences laugh and enjoy the marketing campaign almost forgetting that it's an advert that they are watching.
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It seems the marketing worked so well, that we even (accidentally) convinced the judge panel of the Scottish Comedy Awards to nominate the campaign for a "Best online comedy award" - little did they realise it was a campaign and not just a sketch series! Not to mention the 5 star review this video received from "David Reviews" (Image below)
The successes of the video campaign begun with the above linked video, which drew in 53k+ views on facebook and more on instagram. This was when the chain had just three stores.
A video series and lots of bagel sales later, they now have a fleet of 6 stores throughout a single city. The comedy adverts designed to feature the character that is the owner, now known on the sketch series as "Mama Bross" and has since become something of a local celebrity because of it.
